Submit Now [Paperback]

Designing Persuasive Websites

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Description of Submit Now

This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Title Information

ISBN:: 9780735711709
Pages:: 368 pages
Format:: Paperback
Product Code:: 115142
Publisher:: Pearson Education (US)
Published:: 20/09/2002

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About John Finnerty and Andrew Chak

Andrew Chak is an award-winning Information Architect and User Experience Designer based in Toronto. His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans was voted one of the top ten best by attendees.

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