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- Product code: 12469
- ISBN: 0273650238,
ISBN13: 9780273650232,
paperback
Published by FT Prentice Hall, 1st edition, 2000
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Description of The Cluetrain Manifesto |
The Cluetrain Manifesto is a wake-up call to the corporate status quo. It calls for the realisation that the Internet Revolution is transforming the way business works and communicates. It tells you what it's going to take to survive and prosper in the fast-forward world on the wire, through a stunning tapestry of anecdotes, object lessons, parodies, war stories and suggestions.
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Contents of The Cluetrain Manifesto |
1. The manifesto
2. Prelude for 4 voices
3. Internet apocalypso
4. Talk is cheap
5. Markets are conversations
6. The hyperlinked organization
7. Ripping up the tracks!
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