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- Product code: 13943
- ISBN: 0273643525,
ISBN13: 9780273643524,
384 pages, paperback
Published by FT Prentice Hall, 1st edition, 1999
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Description of Mastering Information Management |
No amount of technological wizardry will enable a company to succeed without first knowing how information makes a contribution to all aspects of its business. This includes information for strategy development, process improvement, customer responsiveness and product innovation. But how do you make data and technology useful to the business? Written by a world class line-up of business school thinkers (from, among others, LBS, Harvard, MIT, Wharton) and business practitioners (including Andersen Consulting, IBM, Boston Consulting Group), Mastering Information Management includes a full range of cutting-edge ideas, tools and techniques to enable all managers to make sense of data and technology and to ensure the success of your organization in the future.
How can your company use information more effectively?
Information management plays a key role for managers today. Increasingly they are realising that the management of information and information technology is critical to their strategy execution and must be mastered.
Integrating strategy with design and implementation, Mastering Information Management provides you with the full range of cutting-edge ideas, tools and techniques to ensure the long- term success of your organization.
With contributions from a world class line-up of business school thinkers and practitioners, Mastering Information Management is your most important information source for creating and controlling the driver of competitive advantage, to take your company forward in the Information Age.
We have the technology; the challenge now is to manage the information.
Like the rest of this best-selling series, this book is based on the Financial Times newspaper series and brings together the latest thinking from world renowned experts on every subject area pertinent to today's business people.
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