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Description of Beginning E-Commerce with Visual Basic, ASP, SQL Server 7.0 and MTS

The Publisher writes:

The explosive growth of retail over the internet, is encouraging more small to medium size businesses to consider the benefits of setting up E-Commerce web sites. While there are great and obvious advantages to trading online, there are also many hidden pitfalls that may be encountered when developing a retail website.

This book provides the reader with a practical, step by step guide to setting up the e-commerce site. From the first plans of the site, building the infrastructure through to going online and dealing with customers.

Beginning with design considerations, this book will take you through each and every stage of setting up a secure and efficient e-commerce site. First we'll show you how to create a solid infrastructure for your site. This includes setting up and configuring the web server, choosing a hosting option and installing all the necessary software.

Next, we will show you how to actually build the site content and features. Taking into consideration the use of a product database, the use of a customer shopping cart, efficient order processing and tracking as well as detailing secure and private credit card transactions. Throughout this, design issues such as a search options and site navigation will be addressed. We'll do all this using a combination of ASP, VB components and ADO.

Once the site is live and complete, this book will also detail how you can take your site further, for example auctions, promotions and analyzing visitors.

Table of Contents:

Chapter 1 - From Business to E-Business
Chapter 2 - Starting Our Site
Chapter 3 - Building the Object Model
Chapter 4 - Presenting Our Online Store
Chapter 5 - Structuring the Online Store
Chapter 6 - Building the Product Catalog
Chapter 7 - The Shopping Basket
Chapter 8 - The Checkout
Chapter 9 - Order Processing
Chapter 10 - Secure Server Environments
Chapter 11 - Searching
Chapter 12 - Hosting and Deployment
Chapter 13 - Privacy
Chapter 14 - Customer Service
Chapter 15 - Creating an Online Community
Chapter 16 - Up-sell, Cross-sell and Recommendations
Chapter 17 - Integration With Other Systems
Chapter 18 - Marketing Your Site

Title Information

ISBN:

9781861003980

Pages:

600 pages

Format:

Paperback

Product Code:

156629

Publisher:

Wrox Press

Published:

01/02/2000

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