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Building Your Business with Google for Dummies by Brad Hill
  • Building Your Business with Google for Dummies

  • by Brad Hill
  • £13.49
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    • Product code: 18508
    • ISBN: 0764571435, ISBN13: 9780764571435, 384 pages, paperback
      Published by John Wiley & Sons on 2004 , 1st
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    Description of Building Your Business with Google for Dummies

    * The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

    About Brad Hill

    Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad's books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad's titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media's coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World. Brad is a staff blogger at Weblogs Inc. (www weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www Digital Songstream.com), a news and review site for digital music. Brad's personal site (www bradhill.com) describes all his current projects and provides an e-mail link. Brad doesn't get outdoors much. Sunshine baffles him. As compensation, he is listed in Who's Who and is a member of The Authors Guild.

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