Book Categories

Description of Winning Results with Google Adwords

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from "Winning Results with Google AdWords". You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Title Information

ISBN:

9780072257021

Pages:

376 pages

Format:

Paperback

Product Code:

20565

Publisher:

McGraw-Hill Professional

Published:

24/08/2005

Edition:

illustrated edition

Write a review of this book

Customer Reviews from Amazon

About Andrew E. Goodman

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

Contents of Winning Results with Google Adwords

Part I: The AdWords Game: How to Play

1. Reaching Customers Through AdWords: First Principles
2. AdWords Basics

Part II: Intermediate-Level Strategies

3. Keyword Selection and Bidding: Tapping into Powerful AdWords Features
4. Writing Winning Ads

Part III: Advanced Concepts

5. Big-Picture Planning and Making the Case to the Boss
6. Advanced Methodologies & Topics

Part IV: Increasing Return on Investment

7. Tracking Users After They Click
8. Increasing Conversion Rates
9. Special Topics

Part V: Online Marketing Trends: Where Google Fits In Now and Later

10. How Big is This Market? The Rapid Rise of Paid Search
11. How Google Entered the Advertising Market
12. The Future of Online Targeting
13. Leverage Your Brand Online
14. Beyond Retail: Benefits of eBay B2B
15. Create New Markets

Your recently viewed titles