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Description of From Main Street to Cyber Street: Changes in the Practice of Communication v.1 |
Today the paradigm for communications is being defined by new technology particularly the advent of the Internet. This CyberPR series, From Main Street to Cyber Street: Changes in the Practice of Communication explores how the mainstream communication practices are changing significantly to factor in the new technologies; the practice of communication must take a sharp turn from Main Street to Cyber Street in terms of understanding the new tools, techniques and strategies. Today, viewing of annual reports on the Web and seeking investor information from companies via email are now the norm rather than the exception. Investor Relations, the first book in this new CyberPR series, takes cognisant of the fact that the investing community is sending traditional companies the signal that they ignore the Internet at their peril.
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About Basskaran Nair (Editor) |
Basskaran Nair specialises in counselling clients in investor relations, issues management, internet communication strategies and international public relations. He is currently Director, B and P International Communications; Senior Vice President, Communications, CapitaLand Limited; and Associate Professor (Adjunct), Information and Communication, Faculty of Arts and Social Science, National University of Singapore.
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