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- Product code: 22767
- ISBN: 058203650x,
ISBN13: 9780582036505,
240 pages, paperback
Published by Pearson Higher Education, 2nd edition, 1993
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Description of Communication Models for the Study of Mass Communications |
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Key models cover the following topics
- processes of mass media on individuals society and culture
- audience and media reception research
- media organisations and their selection processes
- planned media campaigns and public relations
- new electronic media and the information society
- international communications
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Contents of Communication Models for the Study of Mass Communications |
1. Introduction.
2. Basic Models.
3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals.
4. Effects of Mass Communication on Culture and Society.
5. Audience-Centred Models.
6. Media Organisation, Selection and Production.
7. Planned Communication.
8. New Media and The Information Society.
9. International Communication.
Index.
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