Online Marketing [Paperback]Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, Rich Media and Banner Advertising, Viral Marketing, Social Networks and Analyticsby Ravi Damani and Chetan Damani and Dana Farbo and Jane Linton
PRINT ON DEMAND Description of Online MarketingMarketing using the internet has swept through the advertising industry and companies alike. It provides a level of immediacy, personalization and accountability that traditional media is unable to deliver. Its effectiveness at reaching the customer has lead to a phenomenal growth that is set to continue for the foreseeable future.This book illustrates how to create an online media plan and deliver it through a focused marketing mix. It offers inside industry knowledge on search engine optimization, pay per clieck advertising, rich media advertising, email makreting, viral marketing and affiliate marketing as well as indirect methods like social netowrks and blogs. The book is a pratical resource that is packed with facts and tips to help the reader understand and effectively use these modern marketing techniques. Online marketing is written by the principals of Imano, a London and New York based agency with ten years' experience, at the forefront of online marketing working with a range of clients from successful ecommerce companies to global airlines, and follows their successful book 7 Habits of Successful Ecommerce Companies. Title Information
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