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- Product code: 236603
- ISBN: 0470100923,
ISBN13: 9780470100929,
400 pages, paperback
Published by John Wiley & Sons, 2007
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Description of Professional Search Engine Optimization with PHP: A Developer's Guide to SEO |
This unique book shows how to harness fundamental changes in Web site design and search engine theory as well as the newest search engine and Web site technology to assure that sites are high profile from inception to execution. It provides developers with practical tips and strategies that can be built into the underlying architecture of Web sites in order to avoid pitfalls and achieve the highest possible search engine ranking. It reviews various design components (CSS and HTML), technical aspects (URLs, status codes, and data structure), and even social variables (IP cloaking and spam) to guarantee that all facets of the site are search engine optimized. The topics discussed include URLs, status codes, duplicate content problems, HTML/CSS issues, syndicated content, accelerated indexing, spam penalties, and IP cloaking.
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