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- Product code: 253014
- ISBN: 0470190825,
ISBN13: 9780470190821,
300 pages, paperback
Published by Sybex Publishing, 2008
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Description of Radically Transparent: Monitoring and Managing Reputations Online |
| Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies, emphasizes Internet research techniques for identifying and monitoring online identities, and features exercises that reinforce key discussions. Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, nine-step action plan for successful and ongoing online reputation management. A foreword and advance praise is expected from such industry notables as Chris Anderson(The Long Tail), Robert Scoble (Naked Conversations), Debbie Weil (Corporate Blogging Book), and John Battelle (The Search), Matt Mullenweg (WordPress founder), Thomas Hoehn (Kodak director of marketing and customer experience), Renee Blodgett (CEO, Blodgett Communications), and others.
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Contents of Radically Transparent: Monitoring and Managing Reputations Online |
Foreword.
Introduction.
Part I: Understanding Your Online Reputation.
Chapter 1: Your World Is Now Radically Transparent.
Chapter 2: You Don’t Own Your Company’s Reputation.
Chapter 3: Developing Your Personal Brand.
Chapter 4: Navigating the New Rules of Engagement.
Part II: Building Your Radically Transparent Reputation.
Chapter 5: The Art of Generating Buzz.
Chapter 6: Managing Your Reputation with SEO.
Chapter 7: Using Multimedia Content to Engage Your Audience.
Chapter 8: Writing Engaging Text.
Chapter 9: The Power of Blogs.
Chapter 10: Social Networking.
Chapter 11: Your Online Activities: You Are What You Do.
Part III: Monitoring, Repairing, and Planning your Online Reputation.
Chapter 12: The Importance of Reputation Monitoring.
Chapter 13: Monitoring Your Online Reputation.
Chapter 14: Repairing Your Online Reputation.
Chapter 15: Seven-Step Action Plan.
Index.
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About Andy Beal and Judy Strauss |
Andy Beal is a consultant and one of the world’s most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe’s, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.
Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.
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