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Description of The Get-Started Guide to M-Commerce and Mobile Technology

"PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend. The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: * Evaluating multiple m-commerce options * Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move."

Title Information

ISBN:

9780814471302

Pages:

240 pages

Format:

Paperback

Product Code:

323732

Publisher:

McGraw-Hill

Published:

01/07/2002

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About Zilliox

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author of The Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).