• Starting an iPhone Application Business For Dummies®

• by Aaron Nicholson, Joel Elad and Damien Stolarz

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

• Find your niche, develop a great idea, and build your brand




• Develop a business model and revenue strategies for success




• Build your development team from the ground up




• Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy–to–follow advice!

Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

• What′s out there — test the business climate, learn about the development platform, and see how others have succeeded




• The incredible iPhone — thoroughly understand its unique capabilities




• Who′s your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers




• Make it sticky — find out what makes an app so appealing that users stick with it




• Development dos and don′ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal




• Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off




• Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements




• Brand it — get tips on creating and reinforcing your brand image

Open the book and find:

• How to get users to promote your app




• What kinds of apps generate the most interest




• How to protect your idea




• Why you might want to give your app away




• Tips on choosing your team




• How to register as an Apple developer




• Advice on estimating development costs




• When to pay for advertising

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.